Waiting is a thing of the past.

When the car stops, the day stops. Audi Service brings a set of innovations that give customers their time back — and make the waiting room a thing of the past.

The film. A waiting room. People sitting still, staring at the floor. The Audi Service team walks in and starts taking the place apart around them: chairs, tables, magazines, the water dispenser, gone piece by piece. By the time the customers look up, the room isn’t there anymore. No waiting room, no waiting.

We picture the future as something incredible and far away. But the real future is tomorrow: what happens to us every day, and what we have to face as best we can — with technology designed to get us past the obstacles ahead. That’s where “Future happens.” comes from: the communication platform for the Audi A4, one of the brand’s landmark models. A campaign that makes us think about the right technologies for facing the future every day, at our best. The ones inside the Audi A4.

The films. Three, one for each technology that sets the range apart: quattro, Intelligent Assistance, g-tron. And a future still to be written. Tomorrow.

Audi and Cortina have been partners for years. To tell that story — and, once again, Audi’s vision, summed up in the line — a piece of branded content starring Cristian Ghedina, the downhill racer who made the Olympia delle Tofane a legend. This time, though, without skis: behind the wheel, in a special challenge against a skier.

The film. An incredible run down the mountain, through jumps and breathtaking hairpins. Two ways of going down, one way of understanding performance and progress: the desire to outdo yourself, every time. Without ever losing the thrill.

Audi Value is a financing formula with a promise built in: the car’s value three years from now is guaranteed from day one. Then it’s your call: trade it in, keep it, or hand it back. The campaign takes the promise literally: a multi-subject campaign and, above all, a line that makes choosing an Audi a certainty — while you’re driving it, and even once you’ve stopped.