← Works Antonio Serafini Write me →ITA

LamborghiniOne work · 2022

Lamborghini Huracán Sterrato tracing circles in the dust, seen from above

Lamborghini Huracán Sterrato · 2022 · Providence Milan

Beyond the Concrete.

Asphalt has always been Lamborghini’s natural habitat. Until now: the Huracán Sterrato is the first model built to devour gravel and dirt as if it were on the track, for supercar emotions that only the roughest roads can give.

The film. A commercial with the flavour of a music video. A deity of dust and off-road consecrates a new species of Lamborghini: the first true supercar to leave the asphalt — the concrete — but not its DNA. Out there, beyond the concrete, it claims an unexplored land, tracing curves and skid marks like a brand on new territory. What looked like a random path turns out to be a celestial design: the symbol of a new conquest.