The good morning that unites us.

It only takes one small thing in common to feel closer. Like the pleasure of starting the day with Nutella. That’s the idea behind a campaign built on a line that tells how Nutella’s special taste can break down barriers. Even first thing in the morning, when everyone is still in their own little world.

The campaign. One format on air in five countries, 24 unique pieces of content for TV and digital, and countless clusters of people portrayed at breakfast — and brought together at the same table.