Uno scatto sopra a tutti.

The new Xiaomi 15 Ultra enters the market as the smartphone with the best camera system available: a one-inch sensor, 200 megapixels, optics co-engineered with Leica. A camera built to capture every instant — even the most fleeting and unrepeatable, like the highest point of a jump. Even in low light.

The campaign. Directed by Alberto Colombo, with a lead who knows a thing or two about jumping: Gianmarco Tamberi, Olympic high-jump champion. And a line that holds all of the product’s superiority. In Italian, scatto is a shot. It’s also a leap.